AIKON AUTOMATIC & AIKON AUTOMATIC CHRONOGRAPH

Maurice Lacroix, known for timepieces with high perceived value, once again demonstrates its openness to trends, desires, and feedback from the market and launches new versions of the AIKON Automatic and AIKON Automatic Chronograph, crafted from titanium. This alloy is as lightweight as it is robust, skin-friendly and corrosion-resistant, and also promises a cool, urban aesthetic. Available in a variety of fashionable colors and equipped with numerous sophisticated features, the watches offer optimal everyday suitability, outstanding wearing comfort, and a quality rarely found in this price range.

A WATCH THAT IS NO STRANGER TO SUCCESS
In the highly competitive world of watches, a few models stand out as true champions – including the AIKON, with which Maurice Lacroix has enjoyed considerable success since its launch in 2016. Inspired by the CALYPSO, a popular collection from the 1990s, the AIKON quickly achieved a high level of recognition with its successful combination of urban design and sophisticated finishes.

OPENNESS TO MARKET NEEDS
The AIKON Automatic 42 mm in stainless steel is a true bestseller that has captured the hearts of many style-conscious wearers who appreciate a fine, Swiss-quality watch. Maurice Lacroix has never rested on its laurels, continuously engaging with retailers, identifying market trends, and proactively engaging with its audience to find out what they expect from a luxury watch.

Maurice Lacroix is ​​now presenting new versions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm in titanium, a highly sought-after material that offers the wearer a number of advantages.

TWO TITANIUM ALLOYS – MASTERFULLY COMBINED TO CREATE A STYLISH AESTHETIC
Due to its rare combination of remarkable strength and light weight, titanium is frequently used in motorsports and the aerospace industry, and its corrosion resistance to saltwater has also proven its worth in shipping. Furthermore, the alloy is frequently used in medicine due to its skin-friendly properties. All of these aspects are also evident in the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm. In short: titanium is a multi-talented material that, quite literally, proves itself in a higher weight class.

Maurice Lacroix combines Grade 2 and Grade 5 titanium in its new models, beautifully highlighting the contrast between the metals. A visual nuance that lends each piece a touch of sophistication and style, ensuring it stands out from the crowd.

UNMISTAKABLE AIKON
The new timepieces follow the popular AIKON design language and combine it with the company's typical high perceived value - characteristics that have always contributed to the extraordinary success of AIKON
contributed.

Thanks to the ergonomically shaped case and bracelet, combined with the skin-friendly properties and light weight of titanium, the latest AIKON models promise fantastic wearing comfort. Maurice Lacroix has once again achieved a true masterpiece.

YOUR TIME IS NOW – WITH MAURICE LACROIX
For almost 50 years, Maurice Lacroix has been demonstrating its watchmaking expertise in Saignelégier, Switzerland. Over 15 awards testify to the brand's innovative, avant-garde, and perfectionist spirit. Its constant commitment to offering affordable creations with expressive design and high perceived value has always been a priority. In 2016, Maurice Lacroix reinterpreted the legendary Calypso model from the 1990s under the name AIKON. The modern AIKON is ideally suited to millennials who are equally connected, cosmopolitan, and talented. An ambitious generation that conquers entire metropolises, absorbs their energy, and thus represents a constant source of inspiration for the Maurice Lacroix creative team. The result is active, urban timepieces whose pulse beats to the rhythm of the city. In this spirit, the watch manufacturer combines its image with a variety of activities that allow visitors to experience the unique vitality of city life.