Collection: AIKON #tide

A REVOLUTIONARY TECHNOLOGY

In collaboration with #tide, a company known for upcycling marine plastic waste, Maurice Lacroix is ​​contributing to keeping the oceans clean. The Swiss brand has entered into a long-term partnership with #tide to fish plastic bottles from the sea around various Thai islands, Indonesia, and the Philippines.

The bottles are sorted, shredded, washed, and compacted on-site near the collection point before being transported to #tide. At #tide, the small plastic particles are transformed into even smaller granules using upcycling equipment and combined with a secret formula to create recyclable plastic, which is then used to create the vibrantly colored AIKON #tide watches.