1975 quartz wristwatch 39MM

THE 1975 COLLECTION: 50 YEARS OF TIMELESS CLASSICS

Maurice Lacroix is ​​in a celebratory mood: in 2025, the brand will celebrate its 50th anniversary. The year 2025 promises to be particularly eventful, with several new models, and begins for the brand with the launch of the 1975 collection, consisting of automatic and quartz watches. Thanks to an elegant design with sleek proportions, the 1975 collection exudes a vintage feel while being designed for long-lasting appeal. The 1975 collection impresses with its simple, sophisticated look and high perceived value. Despite its newness, it embodies many familiar Maurice Lacroix characteristics.

INNOVATIVE SPIRIT SINCE 1975

Founded in 1975, Maurice Lacroix has always distinguished itself as a dynamic player in the watchmaking art, constantly striving for new ways of telling time. After becoming a Manufacture in 2007, the brand launched several groundbreaking models, including the Masterpiece Square Wheel (2010), the ingenious Masterpiece Mysterious Seconds (2013), and the Masterpiece Gravity (2014). A turning point in the company's history came in 2014, when the creative team delved deep into the company's back catalog and unearthed a forgotten gem—the Calypso. Maurice Lacroix reinterpreted the model for a modern audience and launched the AIKON in 2016, an urban-style timepiece that immediately appealed to millennials and Generation Z and continues to enjoy great success today.

VINTAGE INSPIRATION WITH MODERN RADIANCE

Today, to celebrate its 50th anniversary, the Maurice Lacroix brand presents the 1975 collection, a range of new timepieces crafted with great care to delight watch lovers. All models are vintage-inspired yet perfectly suited to modern life. Furthermore, the watches remain true to the brand's winning formula, delivering a combination of Swiss craftsmanship and high perceived value. In developing the new collection, the brand's creative team reworked the Les Classiques range, a model line first introduced in 1988. Each reference in this series has been reinterpreted in a modern retro style and enhanced with new, precious materials.

The Maurice Lacroix 1975 collection, consisting of automatic and quartz models, offers urbanites a variety of options, all tailored to modern tastes. All models are available in various sizes and with multiple dial and strap options, and are characterized by a sleek, elegant, and timeless style.

ELEGANCE AND VERSATILITY IN TIMELESS STYLE

The Maurice Lacroix 1975 Automatic, available with a 36 mm or 40 mm case, combines vintage aesthetics with Swiss mechanics. Since its early days, the Swiss brand has followed the belief in offering customers choice, so Maurice Lacroix is ​​also launching the 1975 Quartz, which features a 39 mm case and is aimed at those who prefer quartz watches. Both the automatic and quartz models are available in three dial options: blue, black, and silver.

The time is displayed via classic dauphine hands for the hours and minutes, as well as hand-applied, trapezoidal indices. The hands and indices are faceted and diamond-polished, while the dial has a sunburst finish that creates a beautiful play of light. The date is located at 3 o'clock on the automatic models and at 6 o'clock on the quartz watch. The dial is framed by a clear border, and a central seconds hand completes the inventory of timekeeping functions.