AIKON AUTOMATIC SKELETON Wristwatch 42MM

Inspired by urban style, contemporary aesthetics, ergonomic design, and a mechanical heart, this is the ideal companion for city life. The AIKON Automatic wristwatch is characterized by its playful use of contrasts and shapes.

Over the years, Maurice Lacroix has learned that responding to its customers' needs is crucial to success. When the popularity of an earlier model from the 1990s became apparent, the company reinterpreted it and launched the urban-style AIKON—a watch that became a bestseller. Now, Maurice Lacroix is ​​once again responding to market feedback by releasing three new versions of the AIKON Automatic Skeleton, capitalizing on the popularity of the monochrome 39mm model first introduced in 2022.

LISTENING HAS ALWAYS BEEN THE KEY TO SUCCESS

At Maurice Lacroix, customers are always at the center of attention. In addition to retailers, they are regularly surveyed for their opinions – an approach the company has pursued for many years. In the 2010s, the market demonstrated that a former model from the 1990s, the Calypso, was very popular. Maurice Lacroix's creative team was eager to rediscover the magic of the Calypso and designed a modern interpretation of the model, which was launched in 2016 with the AIKON. Since then, it has proven to be the best-selling collection for the Franches-Montagnes watch manufacturer. Embodying a contemporary urban look, the AIKON collection now includes numerous models, made in different materials, sizes, and styles. Maurice Lacroix has never forgotten that listening to retailers and customers and being open to new ideas has contributed to its success.

The Swiss brand has once again responded to customer feedback and is releasing three additional versions of the AIKON Automatic Skeleton. Finished in the same monochrome gray as the 2022 version, the watch is now available in a larger 42mm case, catering to the needs of customers who appreciate the aesthetics of the 39mm model but prefer larger dimensions.

Some retailers and customers expressed interest in the design of the 2022 version, but wanted a splash of color. Once again, the Franches-Montagnes brand has listened and released two additional models with 39 and 42 mm diameters, reflecting the nuances of the "Maurice Lacroix Blue."