AIKON quartz watch with diamonds 35 mm

In 2016, Maurice Lacroix conquered the watch scene with the new AIKON. The model combines an urban lifestyle with Swiss precision, ensuring significant appreciation. Inspired by city life, the watch appeals to both millennials and members of Generation Z and has proven a remarkable success for the Maurice Lacroix brand. But standing still is not an option for the forward-thinking watch brand, which always strives to uphold the highest standards of watchmaking. Maurice Lacroix achieves this with the new AIKON Quartz. The line includes four new 35 mm models and a two-tone model with a 40 mm case.

The model is water-resistant, and features a central second hand and a date display at 3 o'clock. The watch is available with either a five-link stainless steel bracelet or a white rubber strap featuring the M logo. In keeping with other AIKON models, the watch features the "Easy Strap Exchange" system, allowing the strap to be swapped easily without the need for additional tools.